Newsletters are a fantastic way to let customers know about your services and products, simply remind them that you are still out there and generate traffic to your website. Emails can be sent to anyone around the world in a matter of seconds and are effortless to open and read, so why not take advantage of this method of communication to get in touch with your customers?

Design

A great way to start your newsletter campaign is to choose a design. This could be an existing template that you wish to use or one that you want to adapt to suit your branding. There are many free templates available on the internet to choose from. However, an option to seriously consider is commissioning a graphic designer to create a bespoke newsletter template consistent with your branding and website. This would be a one-time expense which you will see the benefit of again and again and will really reflect your company image.

Content

What has been happening at your company recently, do you have an amazing new product or service you want to share with the world? In your newsletter your goal is to grab your reader’s attention. Less is more, it’s best to include only a handful of great articles than lots of mediocre ones. Articles should be short and to the point, you don’t want the reader to get bored and delete the email. Include links to the relevant product or article pages so that the reader can learn more if they wish. Also include high-quality images in your articles, these will make an instant impression when the newsletter is opened.

How To Send Your Newsletter

By no means should you send a newsletter by yourself through your own email address. With potentially hundreds of recipients you are at risk of overloading the server your mail is sent through and could blacklist the server and your email address as a sender of unsolicited bulk emails (i.e. spam). Newsletter campaign software is available to do all the hard work for you. You simply have to create your newsletter, upload a list of the email addresses you wish to send it to and sit back and wait while your emails are sent through a recognised and approved server.

Statistics

With the aforementioned software you also have access to detailed and invaluable statistics about your newsletter campaign. How many people have opened the email? What links did they click on? Did they forward it to any friends? You can even see what time your email was opened and by whom. All of this information and more is available to you in detailed reports generated by the newsletter campaign software. You can use these to your advantage in a variety of ways, for example to promote a product that has been shown to be popular in the newsletter.

Frequency

We recommend that you send a monthly newsletter to keep the public conscious of your presence but there is no set timescale and you can send newsletters as frequently as you wish.

Expense

At Ballyhoo we have a newsletter package for £395. This is a one-off payment that will provide you with the tools and know-how to send unlimited newsletter campaigns to your customers.

  • We will design and build a bespoke newsletter template based on your company branding and style. The template will be thoroughly tested in a range of web-based, desktop and mobile email clients to ensure your email campaign looks great for the largest audience possible.
  • You will be able to update the newsletter contents using an intuitive control panel. We will be happy to talk you through sending your first campaign.
  • In future you’ll be able to send as many newsletters as you wish using your customisable newsletter template: sending an email newsletter will cost only £3 per campaign plus one pence for each recipient.

If you lack the time or confidence to send your own email campaign we can provide a content population service at an additional charge. For £40 per campaign we will ensure:

  • Images are formatted correctly to ensure speedy download times.
  • Text is formatted correctly and proofread to be readable and captivating.
  • Links work correctly.
  • The newsletter is tested in various email clients at our disposal.

Subscribers

Obviously, you need subscribers to send your newsletter campaign to! There are a number of ways to collect email addresses for your email campaigns but it is important to remember that each recipient must have willingly provided their email address or have opted-in to receive emails from you.

On your website we can integrate a newsletter subscription widget which allows customers to quickly and easily sign up to receive your emails, this would simply be a case of the customer typing their email address into a box and clicking Submit. Their address would then be automatically stored in your subscriber list in our newsletter campaign software.

If you are using our e-commerce system Ballyhoo Commerce you may have noticed the built-in newsletter subscription feature which allows you to download a mailing list at any time from the administration area of your website. This list would comprise anyone who used the subscription widget on your website or opted-in to receive emails during the customer registration process. You can import a new list of addresses to our newsletter campaign software at any time.

For more information please contact us.