What Is Google Analytics?

Google Analytics is an invaluable tool for measuring the performance of your website.

It’s one of the many services in Google’s repertoire of online web tools designed to help you improve your standing on the internet and increase traffic to your website. Other tools in the same family include Webmaster Tools and Google Adwords.

Analytics’ main function is to measure the number of visits to your website, not only providing you with the number of visitors your website gets each day but a whole range of other statistics such as traffic sources, visitor locations, page views, keywords, visitor frequency and e-commerce conversion rates.

And it’s free!